SAS Coaching Diploma · Dubai · Flagship Program
Become a NASM Certified Personal Trainer.
Walk out with a KHDA-attested diploma too.
You sit one cohort, you earn two credentials: the NASM CPT (the world's most-requested PT certification) and a KHDA-attested SAS Coaching Diploma (the seal Dubai gyms actually look for). Pay over time with Tabby. Your story starts here.
Or email us at sas.cce@sas.edu.lb
See where you'll train + what you'll become
NASM in action. Just Therapy DXB, Al Quoz.
Studio floors, weight rooms, parks, kitchens, group sessions · the breadth of work NASM CPTs do globally, plus our actual Dubai practical facility. This is what your year looks like.
NASM trainers, in their element.
Just Therapy DXB, Al Quoz · your practical floor.
The 24 hours of in-person practical happen over two weekends at Just Therapy DXB in Al Quoz, our Dubai partner facility. Power racks and a full rig wall, a functional turf lane, Concept2 rowers and skiergs, air bikes, plated machines and a mezzanine studio · everything NASM teaches, on real equipment.
UAE Launch event · Jan 2026
How we entered Dubai
We launched in Dubai with an Olympic Champion.
In January 2026, SAS Coaching Diploma ran its first ever workshop in the UAE: an 18-hour Olympic weightlifting certification at Desert Barbell taught by Oleksiy Torokhtiy, 2012 Olympic Champion. The NASM CPT Cohort 1 you're looking at right now is the follow-up. Same standard, recurring delivery.
Read the launch story →Why two credentials matter
NASM is global. KHDA is local. You'll want both.
Walk into any Dubai gym and the first question's the same: "Are you KHDA-recognised?" NASM gets you respect internationally. KHDA gets you hired locally, on day one. You graduate with both.
NASM CPT (US accredited)
KHDA · Dubai regulator
NASM CPT
National Academy of Sports Medicine · the US-accredited PT certification trusted in 80+ countries. The credential gyms in the US, UK, Europe and across the GCC ask for. You pass the NASM exam, then keep the certification active by renewing it every two years with continuing education credits and a valid CPR/AED.
KHDA-Attested Diploma
Knowledge and Human Development Authority · Dubai's official education regulator. Without this seal, your qualification is "international." With it, it's recognised by the UAE. Big difference at hiring desks. SAS-CCE is a KHDA-approved NASM partner in Dubai.
Who teaches you
Two faculty tracks. One cohort.
The theoretical NASM CPT content is delivered by SAS Coaching Diploma's academic faculty, the same doctors who teach our EREPS Personal Trainer diploma in Beirut. The hands-on Dubai weekends are run by a Dubai-based coaching team at Just Therapy DXB in Al Quoz. You graduate trained by both.
Track 1 · Theory faculty
SAS Coaching Diploma academic faculty
Dr. Georges Assaf
PhD Sports Physiology · Olympic Coach
PhD from the University of Kinesiology, Zagreb. Olympic-level track & field coach. 15+ years lecturing in sports science. Leads programming, periodisation and physiology modules.
Dr. Georges Cherfane
Doctor of Physical Therapy · Antonine University
DPT and university lecturer. Sports injury rehabilitation, dry needling and manual therapy. Leads the functional anatomy and injury-prevention modules for the NASM CPT cohort.
Romy Makdissi
Osteopath D.O. · ESO Paris · De Gasquet certified
Leads the anatomy and physiology modules across the SAS PT diplomas. Practising sports osteopath at Performance First Beirut; previously worked with the Stade Français Top 14 rugby team in Paris.
Ghassan Dandash
S&C Coach · MSc Sports Sciences
Mechanical engineer with double masters (energy + robotics) and an MSc in Sports Sciences. 15 years coaching rugby league at national and international level. Leads strength & conditioning programming.
Track 2 · Dubai practical coaches
Dubai-based coaches · weekends at Just Therapy DXB, Al Quoz
Wills Burger
S&C Coach · Rehab Specialist · NKT Level 3 (Seminar Teacher)
BSc Human Movement, MSc Applied Exercise Science. 20+ years across human performance, movement assessment, injury rehab and coach development. Anchors the practical assessment, corrective-exercise and rehab labs.
Marko Lajic
Lead Practical Coach, SAS-CCE Dubai · S&C Coach, UAE Davis Cup Men's Team
Decade+ in coaching, business leadership and fitness education. Anchors the strength & conditioning practical floor and your time at Just Therapy DXB.
Nina Lajic
Licensed Nutritionist · Personal Trainer · 9+ years
BSc Nutrition & Dietetics, state-licensed by the Ministry of Health of Serbia. Leads the nutrition practical and client-strategy workshops on the Dubai weekends.
David Knežević
Functional Fitness · Strength & Hypertrophy
~10 years coaching across Serbia and the UAE. Olympic weightlifting and performance-coaching certifications. Leads the hypertrophy and group-training labs at Just Therapy DXB.
Pricing
One fee. Both certifications. No upsells.
AED 6,499 (~$1,770 USD) covers everything: your NASM CPT exam voucher, your KHDA-attested SAS Coaching Diploma, the live online theory, and the in-person practical at Just Therapy DXB. A few discount paths might apply to you, see below.
Founding Cohort price is live · Cohort 1 only
Join our very first Dubai cohort at AED 5,499 (~$1,497 USD). It's a launch price, we won't repeat it. Once Cohort 1 starts, this window closes.
~$1,497 USD
Ready to lock in your Founding Cohort seat?
Pay the AED 5,499 Founding Cohort fee securely with Ziina. Fill in the 60-second application first, and the payment button appears right after you submit it, so your seat and your payment are matched.
Pay AED 5,499 with ZiinaFees are non-refundable but transferable. See our Refund Policy.
NASM CPT + KHDA Diploma
Hybrid · 20–25 coaches per cohort · NASM exam included
Pay in full or split via Tabby (4× or up to 12 monthly)Currently AED 5,499 (~$1,497 USD) for Cohort 1
- NASM student access key · full digital course (chapters, video library, practice exams)
- 24h live online theory, three evenings a week (18:00 to 20:00), led by SAS-CCE coaches
- 24h in-person practical over two weekends at Just Therapy DXB, Al Quoz (our Dubai partner facility)
- Assigned case study, invigilated mock exam and a 40h internship logbook for the gym of your choice
- NASM-CPT exam included (online proctored, via your NASM exam key)
- NASM-CPT international certificate on passing the exam
- KHDA-attested diploma · UAE Ministry of Education recognised
- Direct support from the SAS-CCE Dubai team throughout the cohort
Who qualifies for a discount?
| Founding Cohort (Cohort 1 ONLY · closes at launch) | AED 5,499 (~$1,497) | save AED 1,000 |
| Early Registration (30+ days before cohort start) | AED 5,999 (~$1,633) | save AED 500 |
| Referral (two register together, same cohort) | AED 5,999 each (~$1,633) | save AED 500 each |
| Standard price (no discount) | AED 6,499 (~$1,770) | - |
Payment plans available via Tabby · 4 interest-free installments, or up to 12 monthly (subject to Tabby approval). Tabby requires UAE residency, Emirates ID, UAE mobile and UAE bank card.
What you get
Everything you'll need to certify, get hired, and start earning.
NASM digital textbook
Full curriculum, US edition
3D exercise library
Every movement, every angle
NASM CPT exam voucher
Up to three attempts
KHDA-attested diploma
Dubai regulator-recognised
Practice exams
Unlimited attempts pre-exam
NASM student access key
Unlocks chapters, video library, practice exams
24h practical at Just Therapy DXB
Hands-on at our Al Quoz partner facility
Career placement support
Intros to our Dubai gym partners
SAS Coach Crew
Job Connect WhatsApp · leads + alumni network
Tabby pay-in-4
0% interest, split your payment
Where our graduates work
Dubai gym hiring network · launching with cohort 1.
We're lining up direct introductions with leading Dubai gyms and hotel fitness operators for the first SAS Coaching Diploma cohort. Partner names will be announced ahead of intake.
Partner gym network
Announcing partner gyms ahead of cohort 1 intake. Message us on WhatsApp to be the first to hear.
Common questions
FAQ.
Do I need prior fitness experience?
No prior fitness qualification needed. You need to be 18+, hold a high school diploma and read English comfortably, since the NASM exam is in English. Before you sit the exam you also need a valid CPR/AED certificate from an approved UAE provider, at your own cost.
How long does the course take?
The live part runs over four weeks: 24 hours of online theory across three evenings a week (18:00 to 20:00), and 24 hours of practical over two weekends at Just Therapy DXB. Alongside it you study the NASM course at your own pace and complete a 40-hour internship at a gym of your choice, an assigned case study and a mock exam, then sit the NASM exam.
When can I start?
Cohort 1 opens in October 2026. Exact session dates will be announced shortly. Practical weekends run on their published dates only, so check them against your diary before you enrol.
What about refunds?
All payments are non-refundable, but your fees are transferable to another SAS Coaching Diploma course or a future cohort, with a valid reason and subject to SAS-CCE review. Refunds are only considered in cases of force majeure (documented medical emergencies or other exceptional circumstances). Full policy on our Refund Policy page.
Can I pay in installments?
Yes. Tabby 4 interest-free installments (~AED 1,375 × 4), or up to 12 monthly via Tabby (subject to Tabby approval). Tabby requires UAE residency, Emirates ID, UAE mobile and UAE bank card.
Reserve your seat
Start with a 60-second application.
Tell us your name, your contact, and which tier interests you. A SAS Coaching Diploma advisor will reach out on WhatsApp within one working day to confirm your seat, walk you through payment options, and answer any questions.
Prefer to chat first? Tap the WhatsApp button in the header · we're live during Gulf hours.
Graduates
From the Cohort 1 waitlist.
First-cohort testimonials publish on graduation. Cohort 1 enrolment is open now · your story could be the first one we share.