News & Events
Recent SAS Coaching Diploma news across all three markets · workshop recaps, partnership announcements, cohort milestones.
Most recent
France · network
Zeina Mina and Georges Assaf joined longtime colleagues and friends in Lyon for a gathering around the European University Diploma in Physical Preparation (DUEPP). Two decades of collaboration, friendship and shared passion for the craft of coaching.
UAE · 2026 launch
SAS Coaching Diploma launches NASM Certified Personal Trainer delivery in Dubai with KHDA-attested diploma. Founding Cohort pricing (AED 5,499) live for Cohort 1 only. Hybrid format, 20 to 25 coaches per cohort.
KSA · partnership
Co-equal partnership between SAS Coaching Diplomas and Enhance Fitness Academy delivers a Personal Trainer Diploma in KSA where top-of-class graduates are recruited directly by Enhance Fitness. Saudi Ministry of Sport (LDI) accredited.
UAE · workshop
World Champion Oleksiy Torokhtiy delivered an 18-hour Olympic weightlifting certification at Desert Barbell Dubai. Personal trainers, coaches, CrossFit athletes and beginners attended.
Product · launching with cohort
An always-on AI study assistant + post-grad mentor trained on SAS curriculum, anchored by named faculty. English at launch, Arabic v2, voice mode v3. Every SAS Coaching Diploma coach gets SAS Coach at launch.
Lebanon · cohort milestone
Active cohorts across Personal Trainer, EuropeActive Accredited PT, Post-Rehab, Pre/Post-Natal and Swimming diplomas. Capacity is the highest we've run in a single year.
Upcoming
The next cohort of the Personal Trainer Diploma (Ministry of Education), the Personal Trainer Diploma Accredited by EuropeActive and the Post Rehab Specialist starts early December 2026. Early registration open until 15 October 2026.
